FJORD Expands Presence in Sardinia
FJORD is strengthening its presence in Sardinia through a new project developed together with Mr. Blu and XSUPERBOATS, two partners with a strong connection to the premium boating world in Costa Smeralda. Their local presence and market knowledge create a natural framework for introducing the brand to guests, yacht owners and lifestyle-driven clients spending time on the island.
A Local Platform for the FJORD Experience
As part of this initiative, FJORD becomes part of the experience connected with Fjord per W Sardinia - Poltu Quatu, creating new ways for clients to discover the brand in a setting that feels both relaxed and highly curated.
Rather than focusing only on visibility, the project is built around direct contact with the product and the lifestyle that surrounds it - from time on the water to tailored guest experiences along the coast.
Poltu Quatu and the Costa Smeralda Setting
An important part of the story is the location itself. Poltu Quatu is described by Sardinia’s official tourism portal as a small city with a modern port in Gallura, designed in the style of an ancient seaside village.
Positioned between Porto Cervo and Baja Sardinia, it offers direct access to one of the Mediterranean’s best-known coastal areas - a place shaped by marinas, beaches, yachting culture and a distinctly international summer atmosphere.
Nearby Porto Cervo is presented as the capital of the Costa Smeralda and one of its most exclusive destinations, while the wider coastline is known for glamorous ports as well as access to quieter waters and protected natural areas.
Bringing the Brand Closer to the Right Audience
Within that environment, FJORD’s design language and open-air lifestyle positioning feel especially relevant. The project creates an opportunity to place the brand in front of an audience that is already closely connected to the sea, premium travel and contemporary design, while giving them a more direct way to experience FJORD in its natural setting.
With Mr. Blu and XSUPERBOATS involved on the ground, the brand gains not only visibility, but also a more immediate and practical connection to clients spending time in Northern Sardinia. This last sentence is an inference based on the partners’ presence and services in the area.
A New Step for FJORD in the Mediterranean
Taken together, the project marks another step in strengthening FJORD’s presence in the Mediterranean luxury market. Set against the backdrop of Fjord per W Sardinia - Poltu Quatu, and supported locally by Mr. Blu and XSUPERBOATS, it introduces the brand in a way that feels aligned with both the destination and the brand expectations.